It’s one thing to have an idea and an understanding of how to make it a reality, but without a strong enough reason why it’s difficult to find the motivation to see it through.
We started by making a 50-strong list of every benefit we could think of to starting Secret Nicky’s, including pro-social benefits, professional benefits, personal benefits, financial benefits and more. Potential negatives were listed alongside. Next we identified which benefits were the most important, and went further to ask ourselves “what makes this so important to us?”
This exercise helped us to identify what mattered most about starting the business (which wasn’t what we initially thought) and all the things we would gain by doing it. Having this knowledge ready to hand on difficult days makes it easy to put one foot in front of the other.