One mother of a role you take on with a new business is de facto Head of Marketing. Few are blessed with the gift to meet the never-ending demand for ideas but that doesn’t mean you can’t stay ahead.
A gambit in chess means sacrificing a pawn in the hope of gaining an advantage down the line. By investing the time to build up a bank of ideas you’ll have room to manoeuvre when you run out of steam.
For us this has been an ongoing project, noting all relevant and/or stupid ideas as we go. For example, did you know that “desserts” is just “stressed” spelled backwards? Not life changing, perhaps, but in a small way changing ours as a fallback when we can’t be arsed.🍑😇