Any food business serving a specialist product will tell you they’ve spent years perfecting their recipes. The priority for us, before we think about toppings, is to make sure the custard is bang up to speed.
One balance that we’re looking to strike is newness vs. nostalgia. A champion product overdelivers to give people everything they expect and MORE. To achieve that we’ve added one secret ingredient that, like Coke, we will never reveal.
After flavour, texture, temperature, mouth feel, melt speed.. (the list goes on), one unassuming but important variable is colour. An unmistakable yellow will tie the whole experience together and distinguish us from ice cream online.🙋♂️